Netflix CEO Reed Hastings says he is not concerned about the about the number of VPN users in Australia accessing the US catalog and is confident that users will switch to the Aussie version when it launches next week.
“People use VPN because they want the content,” Hastings told Australia’s Financial Review. “They’re paying for content, but in a different catalog. But what we’re doing by expanding globally, means that within two years there will be no need to [use] VPN.”
According to figures from Australian consumer rights group Choice, up to 300,000 Australians are already subscribed to the US Netflix via VPN services.
The streaming giant will finally launch in Australia and New Zealand next week but the question remains if these customers will make the switch.
It all comes down to content. Netflix has regained the rights for broadcasting House of Cards down under from Australian company Foxtel but according to the Financial Review, Foxtel retains the rights for Orange is the New Black.
Stan, a native Australian content provider, owns the rights for Breaking Bad and Better Call Saul.
“Every time we do an international launch, we are negotiating right down to the wire,” added Netflix chief content officer Ted Sarandos, which makes it appear that these shows will appear on the new Netflix service eventually.
“There’s many shows that will be available to Australia that won’t be available to Netflix subscribers in other parts of the world,” says Sarandos, who added that in the future new original shows will launch in Australia at the same time as the US.
Are you an Australian Netflix subscriber that’s accessing the US Netflix? Do you have any confidence that the catalog will be up to scratch? Let us know below.