The New York Times is reporting that Facebook is working on an anonymous mobile messaging app in the wake of the real names policy controversy.
The company is working on a stand-alone mobile application that allows users to interact inside of it without having to use their real names.
NYT is quoting two anonymous sources that are not authorized to discuss the app, which is expected to be released in “the coming weeks.”
Facebook has not responded officially other than providing the usual “We don’t comment on rumor or speculation” blurb.
Facebook is believed to be experimenting with the app to give users an anonymous platform to voice thoughts and opinions that they generally wouldn’t associate with their regular Facebook account.
The rise of anonymous sharing apps like Whisper and Secret, and the recent explosion of Ello, has shown the consumers’ desire for anonymity and control.
There are many unknowns as to how the new app will interact, if at all, with Facebook’s main site. It is unclear if the app will allow anonymous photo sharing, or how friend interactions and existing friend connections will work.