Struggling phone manufacturer BlackBerry has named Marty Beard as the company’s new chief operating officer.
BlackBerry for many years positioned itself at the more secure option for a phone but in recent years has lost serious ground to Apple and Samsung.
Meanwhile we have seen the advent of the Blackphone, which is aimed at government officials, an area that BlackBerry has thrived on in the past. Also, last week Apple and IBM announced a partnership, targeting corporate clients, which many commentators have called the death knell for BlackBerry.
The company’s COO position has been vacant since last November due to a staff reshuffle that resulted in many changes to management.
Beard will be responsible for app development, marketing and customer care as the company tries to rebuild itself after a dwindling few years. Later this year the Ontario-based company will be launching a new smartphone and secure messaging system for government officials that it hopes will regain some ground for the company.
Marty Beard is the former chairman and CEO of LiveOps Inc.
“BlackBerry continues to attract top talent to the company. Marty brings extensive experience in operations, marketing and serving customers through the best technologies and processes available,” said CEO John Chen in BlackBerry’s announcement.