Apple’s much-touted iOS8 may strike a significant victory for privacy advocates, where a user’s Mac address cannot be accessed by Wi-Fi tracking and logging, such as the practices used in department stores for tracking customers.
As Frederic notes, it’s hoped that this will become an industry standard, which will be a “major blow against data marketing,” says The Verge.
Were you planning on upgrading to iOS8 when it’s widely available? Does this feature give you more peace of mind? Let us know in the comment section below.